Global marketing industry leaders recognize Wynn for its
influential brand strategy, cultural engagement and innovative leadership
Macao, December 18, 2025 – Created by "Wynn Signature", Wynn's exclusive lifestyle brand, the Wynn Signature Chinese Wine Awards recently received honors from three prestigious global marketing and PR industry awards events. Wynn earned the Gold Award for "Marketing and PR Campaign Case Study" from the 2025 Golden Flag Awards; the Silver Award for "Campaign of the Year in Integrated Marketing" from the 2025 Top Touch Global Business Innovation Awards; and the Bronze Award for "Best Corporate Affairs Strategy" from the MARKETING-INTERACTIVE PR Awards 2025. Ms. Zoe Zou, Chief Marketing Officer of Resort Marketing, Wynn Macau, Limited, also received the "2025 Brand Marketer Award" from the 2025 Golden Flag Awards for her role as chief brand strategist behind the Wynn Signature Chinese Wine Awards. This recognition from global marketing industry leaders is a significant milestone for Wynn and further boosts awareness for the competition on an international level.
As an important platform for promoting Chinese wines around the world, the Wynn Signature Chinese Wine Awards has garnered global acclaim for its rigorous international judging standards, highly respected panel of judges and authoritative evaluations. Coupled with its visionary brand strategy and integrated communications strategy, the annual event has significantly boosted brand awareness for Chinese wines on the global market; successfully promoted award-winning wines through Wynn's network of top-tier clients; and opened up new international sales partnerships for Chinese wineries. The distinguished honors from the global marketing and PR industry are a testament to Wynn's leading position as a platform for promoting the culture of Chinese wines and highlight the company's influence in global brand strategy and boosting cultural engagement. This international recognition is also a positive boost for the upcoming 2026 awards event. Registrations are now open and will close on December 31, 2025.
Three global marketing industry awards recognize Wynn brand strategy and influence
Founded in 2010, the Golden Flag Awards is one of the most authoritative and influential awards in China's brand marketing and PR industry, advocating the long-term value and social impact of international brands. The Wynn Signature Chinese Wine Awards garnered the highest honor of the Gold Award for "Marketing and PR Campaign Case Study" in recognition of Wynn's significant brand influence and strategic marketing communications strategy. In addition to this award, Ms. Zoe Zou, Chief Marketing Officer of Resort Marketing, Wynn Macau, Limited, received the "2025 Brand Marketer Award", an honor given to only six people nationwide, a clear recognition of her outstanding achievements in brand communication strategy and innovative leadership.
The Top Touch Global Business Innovation Awards, established in 2013, is overseen by the renowned TopMarketing corporate marketing media group. Designed to recognize outstanding marketing case studies that are innovative and of significant commercial value, the awards are the most authoritative in the advertising, marketing and digital fields for the Greater China region. The Wynn Signature Chinese Wine Awards received the Silver Award for "Campaign of the Year in Integrated Marketing" for its breakthroughs in brand positioning and cross-sector integration which have led to greater recognition for Chinese wines on a global scale.
The PR Awards 2025 by MARKETING-INTERACTIVE, Asia's leading advertising, marketing and media agency, is one of the most prestigious PR and Marketing awards events in the Asia-Pacific region. The Wynn Signature Chinese Wine Awards received the Bronze Award for "Best Corporate Affairs Strategy" from the PR Awards 2025 for its vision to promote Chinese wines on a global stage and for successfully attaining international attention for its culturally engaging brand narrative and targeted communications strategy. This award is a testament to the competition's brand value and international influence.
Continuing to build a global stage for Chinese wines in 2026
Looking ahead to 2026, the Wynn Signature Chinese Wine Awards will enter its third year. Wynn will continue to uphold its visionary principle of "International Standards, Chinese Ingenuity" to elevate the awards to even higher standards. The awards event will serve as a global platform offering wine education classes and innovative exchanges with a rigorous evaluation system, and Wynn will continue to promote the brand image and cultural value of Chinese wines to international markets.
Wynn is pleased to invite exceptional wineries from all across China to register for the 2026 Wynn Signature Chinese Wine Awards. By working together, even more phenomenal Chinese wines will be discovered; the achievements of China's wine industry can be revealed to the world; stronger ties will be made between premium Chinese wines and international markets; and the Chinese wine industry will rise to new heights.
For the latest information on the 2026 Wynn Signature Chinese Wine Awards, please visit: https://www.wynnresortsmacau.com/en/wynn-signature/chinese-wine-awards
