Gathering Top Chinese Advertising Creativity to Propel Local Integrated Industry Development
Macao, October 3, 2025 – The award ceremony for the 48th Times Awards and 26th Click Awards organized by Want Want Group, Want Want China Times Media Group, and Want Want China Times Culture Media, and co-organized by Wynn Palace, was held at the integrated resort on September 25. This gala of digital advertising and Chinese creative industry gathered over 200 advertising elites from three regions across the Strait and Southeast Asia.
The attending guests included Mr. Li Yonggang, Director of the Taiwan Affairs Department of the Liaison Office of the Central People’s Government in the Macao SAR; Mr. Chou Hsi-wei, Vice-Chairman of Want Want Group; Mr. Wu Zhiliang, President of the Federation of Associations of Cultural Sectors of Macau; Ms. Hoyi Lam, Executive President of Lai Sun Group; and Ms. Linda Chen, President, Vice Chairman and Executive Director of Wynn Macau, Limited. As one of the events in the four-day “World Chinese Creative Festival,” this gala engaged creative experts, industry leaders, scholars from tertiary institutions, and creative young minds from different regions in in-depth exchanges through award presentations, city tours, and industry sharing sessions, with a view to inspiring even more creativity.
At the award ceremony, Mr. Chou Hsi-wei, Vice Chairman of Want Want Group, thanked both veterans and rising stars in the advertising community for their long-term support. He said, “The running of this award ceremony in Macao this year has allowed me to witness the talent and vitality of the younger generation. We are eager to learn from the youth, and we look forward to Macao’s continued support in empowering Chinese creativity to lead global trends. I hope more sparks of innovation can be inspired at this magnificent venue.”
Ms. Linda Chen, President, Vice Chairman and Executive Director of Wynn Macau, Limited, believes that the Times Awards have not only built a vital platform for gathering brilliant minds in the advertising community form three regions across the Straits and Southeast Asia, but have also further intensified the cross-straits exchange of talent and creative ideas. She noted in her speech that “Wynn always believes creativity is the core force that connects cultures across geographical territories. The gala, hailed as the ‘Oscars in the Chinese Advertising Community’, is the most vivid testimony to this force. Wynn is committed to injecting vitality into Macao’s industrial diversification using cultural tourism as a link. This collaboration with the Times Awards provides a stage for Chinese creative minds from around the world to showcase their talents and a platform for them to connect resources. With such efforts, we hope to enable more outstanding creative ideas to reach fertile soil, take root, flourish, and bear fruit here.”
The organizer thanked the Macao SAR Government for its support and Wynn Palace and other institutions for their full assistance and presented certificates of appreciation to the supporting units at the ceremony. By introducing this long-standing and prestigious creative event, Wynn seeks to showcase the diverse appeal of Macao to creative practitioners from around the world, thus elevating Macao’s status and visibility as a MICE event destination and facilitating the integrated development of the tourism and MICE industries.
Founded in 1978, the Times Awards are the longest-running professional advertising awards in the Chinese community. They represent the highest recognition of creativity and professionalism and embody the significant history and glory of the Chinese advertising industry. Established in 1999, the Click Awards are the world’s first awards dedicated to digital and online marketing. Aiming to promote the integration of interactive technology and branding in an era of rising digital media, the Click Awards have become the most visionary and influential benchmark for digital creativity in the Asia-Pacific region.
