Macao, October 3, 2025 – The “Guangdong-Hong Kong-Macao Greater Bay Area Cultural and Artistic Cooperation Summit Mechanism – 2025 Annual Conference (Macao)” was held in the city from September 19 to 20, where Wynn’s cultural brand “Wynn Culture” was selected to join the mechanism as a new member and was awarded a plaque in recognition of this honor. This marked the wide-ranging acknowledgement of Wynn Culture for its efforts in driving the development of culture and arts, and will further deepen Wynn Culture’s commitment to the cultural and artistic exchange, collaboration and innovation in the Greater Bay Area.
The annual conference this year, under the theme of “Mutual Growth, Construction and Integration: Cultural and Artistic Innovation and Development of Greater Bay Area in the New Era,” was organized by the Guangdong Federation of Literary and Art Circles and the Federation of Associations of Cultural Sectors of Macau under the patronage of the China Federation of Literary and Art Circles (CFLAC) and the Secretariat for Social Affairs and Culture of the Macao SAR Government. The plenary session of the annual conference held on September 19 was attended by Mr. Zhang Zheng, Secretary of Party Leadership Group, Vice President and Member of the Secretariat of CFLAC; Hu Jingjun, member of the Standing Committee and Head of the Publicity Department of the Guangdong CPC Provincial Committee; and heads of the relevant government departments, cultural federations, and associations from the cultural and arts circles in the “9+2” cities of the Guangdong-Hong Kong-Macao Greater Bay Area. During the session, attendees discussed and exchanged ideas on various topics such as how Guangdong, Hong Kong, and Macao can establish a collaborative mechanism for innovation, consolidate advantageous resources, and develop a high-level hub for talent.
“Wynn Culture” is a new cultural initiative created by Wynn to support Macao's strategic vision of serving as an exchange and cooperation hub rooted in Chinese heritage with diverse cultures thriving in harmony. The brand seeks to strengthen Macao's unique role as a gateway between China and the world, expanding the global reach of Chinese culture through this vibrant city. With Wynn Culture’s official accession to the Guangdong-Hong Kong-Macao Greater Bay Area Cultural and Artistic Cooperation Summit Mechanism as a new member, Wynn will fully leverage its strengths in cultural resources, international networking and innovative practices. The company will explore more collaborative opportunities with other cultural and artistic organizations in the Greater Bay Area and co-curate cultural projects that embrace both regional traits and a global vision, contributing its part to elevating the cultural power and international influence of Macao and the region.
Under the approval of the Hong Kong and Macao Affairs Office of State Council and the patronage of CFLAC, the Guangdong-Hong Kong-Macao Greater Bay Area Cultural and Artistic Cooperation Summit Mechanism was co-founded by the Guangdong Federation of Literary and Art Circles, CFLAC Hong Kong Member Association, Macau Chinese Cultural Friendship Association, and cultural federations from the nine Pearl River Delta cities. Since its inception in October 2021, the mechanism has been propelling collaborative innovations, breakthroughs, and platform upgrades, and has launched around a dozen signature projects to date with its constant consolidating effect, such as the “New Voice of GBA,” art innovation forum, cultural and artistic talents exchange season, as well as movie, acrobatic and quyi art weeks.
